On July 1st 2014, the Internet marketing landscape is changing. From this date it will be illegal to send an unsolicited commercial electronic message such as an email, tweet, or Facebook message to someone in Canada. Here are a few facts Small Business owners need to know along with some tips to help you get…Details
Lost for words?
Of course you know your business. How it ticks, who your customers are, and what value you bring. But you may find it difficult to distill what you business offers in a short, to the point message that can be delivered at the drop of a hat.
Below is a simple exercise to run through that will help articulate your Marketing Message.Details
Every new year the annual ritual of updating the copyright dates on web sites commences.
This is the little, often overlooked, text snippit in the footer of most web sites that says something to the effect of “”Copyright 2014 Some Company. All rights reserved.”
There are several good reasons for keeping the year current on your web site.
- Audience. First and foremost consider the impression your visitors will make of your web site when they notice that your copyright date is set to 2007. Does that mean you have not updated your site in 5 years? It can be enough to cause the visitor to click the back button and head to the next site.
We all get busy in our day to day work and it is easy to forget to keep all the little pieces that represent your brand up to date. Maybe you’ve been promoted and your LinkedIn profile still has your old title (from 3 years ago and a different company). Perhaps your web site still lists products you stopped selling months ago.
It’s hard to stay on top of things so here is a check list to run through to keep your brand immaculate.Details
So, you’ve got a business name and you want to get it out there on the Internet. How complicated can it be? Well, it can get a bit confusing to say the least.
First of all you need a domain name. This is the Internet equivalent of registering your company name with your provincial / state business registry. It reserves a name that exclusively represents your business in the territory it is registered. For example my company is Newgate Web Design and I have registered newgate.ca as my domain name. No one else in Canada can use it (.ca) so long as I keep it registered.Details